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5 Things I Discovered Searching for Iowa’s Hidden Shopping Gems

Disclosure: I explored a variety of shops and occasional markets across the state as part of paid freelance assignments for Travel Iowa featuring Iowa’s hidden shopping gems. However, all opinions are my own.

Wicker baskets and plants on the wall of Rescued Junk in Earlham, Iowa

Earlier this year, my friends at Travel Iowa reached out to ask if I would be interested in searching the state for Iowa’s hidden shopping gems. Of course I said yes immediately, and started planning my retail road trips.

Through the occasional markets I attended and small stores I popped into, I discovered some truly spectacular shopping experiences. From vendors selling handmade items of all kinds to occasionally overlooked shops in historic buildings, I found some new favorite places for a little retail therapy. Interested in seeing where I stopped along the way? Read about my retail adventures on Travel Iowa’s site below.

Read about my shopping experiences on Travel Iowa!

But through my research I also learned a few valuable lessons about building community and the people leading the charge in some of the state’s smallest communities. Discover some of the things I learned while searching for Iowa’s hidden shopping gems.

1. Give Yourself Permission to be Delighted

Teal Tiny Acre Farms flower truck at the Vintage & Made Fair in Adel, Iowa

One of the best parts of this type of research was that no matter how much I prepared, there was always a surprise around the corner. Whether it was the charming teal truck owned by Tiny Acre Farms at the Vintage & Made Fair in Adel or one of the most delicious brunches I’ve ever had at The Vault in Gilbert, I learned that it’s important to give yourself permission to be delighted.

Even if you think you know exactly what you’re getting yourself into, remember that there’s always room for something more wonderful.

Baked blueberry French toast and breakfast tacos from The Vault in Gilbert, Iowa

2. Be Willing to Wander

Interior of Scout in Marion, Iowa

One of my favorite ways to explore a new place is by doing a bit of wandering. It’s how I stumbled upon Scout of Marion just a few weeks after it had opened. We had initially stopped in Marion, Iowa to check out their sculpture walk. But I was delighted to find this retail haven owned by a dear friend of Des Moines’ eden. A good dose of wandering also led us to The Shops at First Brick in nearby Mount Vernon, Iowa. Not only is this historic building home to a variety of shops, but its owner, Ann Booth, also sells her delicious shortbread cookies from the Perfect Blend Gift Shop.

One bonus piece of advice: if you ever encounter homemade cookies if your travels, you should probably take some to go.

Cookies sign outside of the Shops at First Brick in Mount Vernon, Iowa

3. It’s as Much About the Journey it is the Shopping

World's Largest Strawberry on top of a building in Strawberry Point, Iowa

As with any adventure, a retail road trip is as much about the journey as it is the shopping. At this point I’m basically incapable of planning a trip that doesn’t include at least one “world’s largest” thing or roadside attraction.

For this particular research project, we opted for some extra time on the road and checked a few items off my Iowa bucket list. In Strawberry Point, Iowa, we posed near the World’s Largest Strawberry. And in Marquette, Iowa, we stopped outside of the Casino Queen Marquette to pay our respects to Pinky the Elephant.

Large pink elephant wearing a top hat named Pinky the Elephant near Marquette, Iowa

4. Be Open to Recommendations

Antique fan and other items on a vintage dresser at JB Knacker in Gilbert, Iowa

I’m always a little chatty. I just can’t help it. So it’s not uncommon, especially on a trip like this, that I strike up a conversation with a shop owner. In nearly every instance, this resulted in wonderful recommendations to visit some of their favorite shops. And while they didn’t all make it into my articles, many of these places were among my favorites.

Whether it was can’t-miss stops along the Central Iowa Junk Jaunt from the owner of JB Knacker or an offhand comment to check out the old high school turned community center in Mount Vernon, Iowa, personal recommendations have always served me well.

Brick exterior of First Street Community Center in Mount Vernon, Iowa

5. If You Haven’t Encountered at Least One Shop Cat, You’re Doing it Wrong

Exterior of Paper Moon in McGregor, Iowa

Nothing solidifies a shop’s status as one of Iowa’s hidden shopping gems like a cuddly shop cat. Of all the places I visited on these research trips, most of my favorites had a feline friend of some sort. Keep an eye out the next time you’re shopping stores in your area!

Share Your Thoughts

I would love to hear from you! Where are your favorite places to shop? What hidden shopping gems have you discovered?

Where do you love to shop? Read about five things I discovered while searching for some of Iowa's hidden shopping gems for Travel Iowa! #Iowa #ShopSmall #ThisIsIowa

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Comments (5)

I so wish I could join you on one of your jaunts!

After living in Iowa for 5 years I’m pretty sure I never ended up at any of these! Too bad – they look wonderful! I used to go to an AMAZING vintage reclaim shop in Des Moines that was just absolutely breathtaking!

They’re so worth the trip! It was a blast to plan a small town shopping road trip for this assignment. I can’t recommend it enough. Thanks for reading!

There are indeed some amazing spots in our state. Me and my family always walk past the Pinky the Elephant when going to school and our little ones are always excited to see the statue. Iowa really has a sense of uniqueness attached to it and the small merchants & shops give it a sense of hope and entrepreneurship which I really admire. Really interesting blog – brings a lot of memories…

Thanks for sharing, Margaret! I always love hearing from people who have fond memories of the places I’ve visited. You’re absolutely right—Iowa has a truly unique spirit that I’ve come to admire greatly. Thanks so much for your kind words!

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