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Catch A Ride on a Coaster at Janesville’s Wisconsin Wagon Company

Disclosure: The Janesville Area Convention & Visitors Bureau hosted my visit to Wisconsin. However, all opinions are my own.

Note: This post was updated in November 2022 with new information.

Image of a Janesville Flyer wagon at Wisconsin Wagon Co. in Janesville, Wisconsin

When visiting a new community, I love to get to know the more unique aspects of its history. In Janesville, Wisconsin, the Wisconsin Wagon Company holds a special place in the community’s heart and traditions.

What began as a classic carriage company continues to thrive as a successful small business. Today the company produces toys, novelty wine racks, and even a specialty wagon designed to transport tourists’ groceries and luggage.

When I visited Janesville I had the unique opportunity to learn about the legacy this Wisconsin family has helped preserve. I was also lucky enough to get a glimpse behind the scenes at the work they continue to do to this day.

Historic wagon built at the Wisconsin Wagon Co. in Janesville, Wisconsin

The Wisconsin Wagon Company didn’t always sell novelty wagons. Originally, the company built buggies, carriages, and sleighs. But in 1915, the company realized that with the advent of automobiles it would need to diversify and changed its name to the Janesville Products Company.

Instead of its traditional transportation, the company began focusing on coaster wagons and other sidewalk toys. The original coaster wagons were known for their ball-bearing wheels, and gained national recognition. In its hay-day, the company sold thousands of these classic toys. Production slowed during the Great Depression and in 1940, the factory closed.

It wasn’t until the 1970s that a local businessman revived the Janesville tradition from sketches of an original Janesville Coaster. The wagon the company produces today includes all of the features that made the original a fan favorite.

Machinery in workroom at the Wisconsin Wagon Company in Janesville, Wisconsin
Memorabilia hanging on the wall at the Wisconsin Wagon Company in Janesville, Wisconsin

Plan Your Visit to the Wisconsin Wagon Company

Exterior brick building of the Wisconsin Wagon Company in Janesville, Wisconsin

Whether you’re in the market for a Janesville Coaster Wagon or just interested in learning about a unique piece of the community’s history, the Wisconsin Wagon Company is worth a stop. Even though I wasn’t familiar with the company before my visit, I loved getting a glimpse into the history of this family-run business.

The company offers guided one-hour tours for $5 per person. Tours are available weekdays by appointment only. To schedule a tour, contact the Wisconsin Wagon Company by phone at (608) 754-0026.

Wisconsin Wagon Company, 507 Laurel Avenue in Janesville, Wisconsin

Share Your Thoughts

I would love to hear from you! Have you heard of this Wisconsin company? Which classic toys make you nostalgic for your childhood?

Catch a ride on the Wisconsin Wagon Company's retro Coaster Wagon and discover a unique piece of this Janesville, Wisconsin business' history!

Looking for more things to do in the Janesville region? Check out the other places I visited on my road trip.

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Comments (2)

I was wondering where your store is located at? I would like to see what you have to offer.

Great question, Dorothy! The Wisconsin Wagon Company showroom is located 300 North River Street in Janesville, Wisconsin. The showroom is open from 8:30 am until 4:30 pm Monday through Friday or by appointment. You can also contact the company by phone at (608) 754-0026 for more information.

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